Alex Vasilenko
Co-founder and CEO
Technology and product leader. Built and shipped the platform end to end, and drives product, growth and the data behind every decision.
Alex on LinkedInInvestors
The social app built for friendship.
Dating is saturated. Friendship is larger, universal and unserved. Yupi sits alone in that quadrant.
Pitch documents
Start with the short pitch. Then open the full deck.
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Read this first
The elevated pitch
Open the pitch (PDF)The whole of Yupi on three dense slides.
- Opportunity: problem, solution, traction, key features
- The business: market, unit economics, the raise, the team
- The platform: the app and the admin we built ourselves
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Then, for the detail
The full investor deck
Open the deck (PDF)The full presentation, one idea per slide.
- Why now: problem, demand, the market (slides 2 to 5)
- The product: how it works, chat, languages (6, 7, 10, 11)
- The money: premium hellos, pricing, unit economics (8, 9, 13)
- Proof and plans: traction, technology, roadmap (12, 14 to 16)
- Team and the raise (17, 18)
Both are PDFs that open in your browser, with nothing to fill in. Version 3.8, 2026. Questions after reading? Contact the founders.
Traction
Shipped, rated, and in 30 markets.
75kregistered users
4.8★App Store rating in Australia
30markets live
14languages, end to end
<$2ka month to run the whole platform
100%of the technology owned in-house
Figures from the Yupi investor deck, 2026.
The market
The whole market sells dating.
Dating is consolidated into a few groups. People want friends more than partners: in one consumer survey, 41% meet new people online to find friends, equally for men and women, against 19% looking for a partner.
Dating services revenue was US$8.5bn in 2022 (Statista). Friendship-category sizing is in progress.
FriendshipSex
MarriageFlirt
Yupi
Bumble
For FriendsHinge · eharmony
Elite Singles Tinder · BumbleZoosk · Ashley Madison
For FriendsHinge · eharmony
Elite Singles Tinder · BumbleZoosk · Ashley Madison
Business model
The premium hello lands straight in their chat.
A free hello waits in a queue. A gift or a video intro is a premium request: it skips the queue and appears directly in the other person's chats. Every premium request is 9 credits, and it powers both revenue lines.
Revenue line 1
Yupi+
Subscription: premium requests pre-paid, profile and requests prioritised in feeds and chats. 1 week, 1 month, 3 months, or for life.
Revenue line 2
Yupi Credits
Pay as you go: 100-credit packs that never expire. About eleven premium requests, any mix of gifts and intros.
Line 3, B2B
In-feed brands
In-feed placements for free users only, targeted by location, age, segment and behaviour through Yupi's own admin platform.
Technology
An in-house stack, built to scale.
Multi-region media
High-quality Moments pre-cached across every feed.
Multi-model AI
Several AI models behind one interface for tagging, moderation and matching.
Semantic search
Across people, Moments and media, by meaning rather than tags.
Patented matching
Patent granted, trade mark registered, ESIC qualified.
Commercial admin platform
Real-time feed curation and segmentation, built in-house.
No vendor lock-in
AWS today, multi-cloud by design.
Team
Founders who ship.
Alex and Rony co-founded Yupi in Sydney. The app, the admin platform and the infrastructure are all built in-house.
Rony Anwar
Co-founder and COO
Operations leader with deep technology and innovation experience. Runs execution, partnerships and the commercial side.
Rony on LinkedIn
Help us build the friendship app.
Goal: 250,000 users in 18 months, with premium revenue from day one.