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Press kit

Everything you need to write about Yupi.

Facts, the logo, colours, type, app screens and a short description you can copy.

Fact sheet

Yupi at a glance

Yupi is a free friendship app for adults. Members share Moments, a photo or a video up to a minute of what they're doing, and people nearby who like the same things say hi. Yupi is available on iPhone and Android in 14 languages and is made by Wevention Pty Ltd in Sydney, Australia.

Founders: Alex Vasilenko (CEO) and Rony Anwar (COO). Company: Wevention Pty Ltd, ABN 87 645 587 631, Sydney. Press contact: info@yupi.com.au

75kregistered users
30markets
14languages

Logo

The Yupi wordmark

Hand-lettered, with a smile under the word. Keep clear space around it equal to the height of the dot on the i. Don't stretch, outline or recolour it outside these versions.

Colour

The Yupi palette

From the MASTER Color sheet in the Yupi design file.

Vermillion#EF5035Where the gradient starts, the one loud colour
Saffron Yellow#F0BA26Highlights and captions
Bermuda#00ACC1Confirmations, cool accents
Steel#4C6376Calm bands
Bondi Blue#387AA9Secondary accent
Off Black#181818Ground, text on colour
Off White#EFEFEFText, light bands
Greys#EDEDED · #DEDEDE · #969696 · #5E5E5ELines and quiet text
Sunset gradient#EF5035 › #F0BA26The wordmark, buttons, ticks and avatar rings

Type

Open Sans

Aa Bb 123

Yupi's typeface, in three weights: Regular, SemiBold and Bold. Headlines and Moment captions use Bold. Bangla and Hindi use Noto Sans Bengali and Noto Sans Devanagari in the same weights.

Mascot

Meet the Yupi dog

From the app's empty states and loading screens.

The Yupi dog

App screens

Screens from the app

Built from the real app design, shown for your country and language. Full-resolution store screenshots on request.

Photos

The founders

Alex Vasilenko

Alex Vasilenko

Co-founder and CEO

Rony Anwar

Rony Anwar

Co-founder and COO

Make new friends nearby. Free.

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